"Everyday is a fashion show and the world is the runway."
- Coco Chanel
- Coco Chanel
Watches have a rich history. The concept of watches has remained the same but with diminished purpose since cell phones are now so accessible and abundant.
So what now for watches? Watches have become cultured and sophisticated fashion accessories. Wearing a well designed and clean looking watch adds more than just flounce to your outfit. A watch can add character and ethos to the person.
I wanted to collaborate with a watch company that does more than just design trendy watches that jazz up an outfit. I wanted a watch company that designed watches that added DEPTH to my personality and expressed my personal style at the same time.
So I have decided to team up with JORD watches in their new campaign of wooden watches. Yes you read it right--WOODEN WATCHES. I know, you are intrigued and who wouldn't be.
I was actually really surprised by how BEAUTIFUL the watch was when I received it.
Being Canadian growing up in Vancouver on the West Coast and being surrounded by nature really made me gravitate towards the JORD's newest campaign.
I chose the 'Frankie' collection with the dark sandalwood and emerald clock face because it was one of the most romantic and masculine watch designs they had.
There is no pretentiousness or gaudy hardware slapped onto the watch.
The sandalwood gives the watch such a smokey and affluent look without the pretentiousness. The dark emerald face adds richness and maturity to the watch, while simple gold appliqued notches are used instead of numbers to keep the watch ageless--it's simply gorgeous. The whole design of this watch is perfect for someone who is sophisticated and invested in time-honored pieces that will last them a life time.
The watch really goes with everything and the wooden wrist adds a unique quality to the watch, which I haven't seen with any other watch design. JORD also boasts a 'Swiss Movement' machinery.
The watch itself is light which makes it ideal for a women's watch but with a masculine look.
I don't like excessive rhinestones of super flashy decoration slapped onto my watches. I like a clean, memorable watch design and this is what JORD does really well.
I find JORD watches really understand the art of watch design, in that a watch keeps track of time but then designs watches, that juxtapose the concept of time. The watch remains classic and time-honoured because of it's handsome and uncomplicated design.
JORD has been generous by allowing me to host a $180 e-card giveaway to be used towards their watches! Click the link below to enter:
Links to the Shop:
Men's shop : https://www.woodwatches.com/shop/men/#thebeautybuff
Women's shop : https://www.woodwatches.com/shop/women/#thebeautybuff